Last updated: April 25, 2026 · Effective immediately for program participants
Plain-language summary: Bloomb is a consumer wellness companion, not a medical service. We are actively working toward HIPAA compliance — we are not yet fully compliant during this pilot. Your conversations stay private. We do not sell your data, share it with advertisers, or share it with insurance companies, employers, or healthcare providers. We use AI to power our responses, which means your messages are processed by third-party AI providers under strict data agreements.
Bloomb is a consumer wellness application ("App") designed to support new mothers during the postpartum period. We are currently operating as a closed pilot. References to "Bloomb," "we," "us," or "our" mean the Bloomb team and any entity through which the App is operated.
Important: Bloomb is a wellness companion, not a medical, therapeutic, or clinical service. We are actively working toward HIPAA compliance but are not yet a HIPAA Covered Entity. During this program, information shared with Bloomb is not Protected Health Information (PHI) under HIPAA. We will communicate progress on compliance to all program participants.
| Data type | Why we collect it | Stored? |
|---|---|---|
| Account info Name, email address |
To create your account and contact you about the program | Yes |
| Conversation content Messages you send to Bloomb |
To generate responses and improve Bloomb's support over time | Yes |
| Emotional state signals Inferred from conversation content |
To personalise responses and power our alert system | Yes, in our graph database |
| Trusted contact info Name and email address of your nominated support person (optional) |
Used only to send an alert email if Bloomb believes you may be in immediate danger. Providing a trusted contact is optional. | Yes, if provided |
| Usage data How often you use the app, feature interactions |
To understand how the program is working and improve the product | Yes, anonymised |
We do not collect payment information, precise GPS location, or biometric data.
Bloomb uses large language models (LLMs) to generate responses. When you send a message, it is processed by our AI providers. We currently use:
Your messages are transmitted to these providers' APIs to generate responses. Both providers process data under their own privacy and data use policies, which we review regularly. Neither provider is permitted to use your data to train their general models under our current usage terms.
Our database and application infrastructure currently run on Azure in an enterprise-grade infrastructure.
We do not sell, rent, or trade your personal data. We share data only in these limited cases:
We will never share your data with insurance companies, healthcare payers, employers, advertisers, or data brokers — regardless of how Bloomb is funded or who funds us in the future. If that ever changes, we will ask for your explicit consent first.
Bloomb includes a safety alert feature. You consented to this during onboarding, but here is the full detail of how it works:
Alert messages sent to your trusted contact contain only that you may need support — they do not include the content of your conversations.
During the program, we retain your data for the duration of your participation. At the end of the program (or if you leave early), we will contact you before taking any action on your data. You will have the option to:
We will not retain identifiable data beyond 90 days after the program closes without your explicit permission.
You have the right to:
To exercise any of these rights, email us at info@talktobloomb.com. We will respond within 30 days.
We take reasonable technical measures to protect your data, including encrypted data transmission (TLS), access controls limiting who on our team can view conversation data, and regular security reviews.
No system is completely secure. If we ever experience a data breach that affects your personal data, we will notify you within 72 hours of becoming aware of it.
Bloomb is designed for adults (18+). We do not knowingly collect data from anyone under 18. If you believe we have inadvertently collected data from a minor, please contact us immediately.
If we make material changes to this policy — particularly changes that affect how AI providers process your data, or changes to our data-sharing practices — we will notify you by email at least 14 days before the change takes effect. Continued use of Bloomb after that date constitutes acceptance of the updated policy.
If we ever intend to share data with healthcare payers or insurance providers, we will ask for fresh, explicit consent from each user before doing so.
For privacy questions, data requests, or concerns, please contact us at:
info@talktobloomb.com
This policy was written to be read — not just signed. If something is unclear, please ask us. Bloomb is built on the belief that transparency matters, especially when it comes to the emotional data of new mothers.